Publishing Tips: Marketing Your Children’s Book

Publishing Tips: Marketing Your Children’s Book

by Jennifer Silverwood, July 20, 2018

Welcome to Qamber Kids! We’re a sister company to Najla Qamber Designs, dedicated to guide you to great illustrators and create typography and paperback design for Children, Middle Grade and Clean Young Adult Books. Besides sharing great illustrations, we also study marketing trends for authors of all ages and genres. This week we wanted to share a few tried and true tips, specifically for marketing your children’s books. 

 

Illustration by Fatima Ghuloom

1. SCHOOL VISITS

A great way to spread the word about your children’s book is by going directly to your target audience: kids. Schools are the perfect place to start. But how do you begin? Scheduling school visits is easier than you may think. Each state in the U.S. has a budget for bringing authors in. Starting out, you’ll need to do some legwork to spread your name. A great method is to send out postcards or bookmarks to the principals, introducing yourself and your book. We recommend starting locally, but you can reach out as far as you’re comfortable traveling. Many children’s authors schedule conference calls to “meet” the kids, making the most out of virtual technology.

Check out this article for expert tips on getting started: Author School Visits

 

2. BE ACCESSIBLE

Gone are the days of the hermit author. If you want to sell your books, it takes more than publishing, even if you’re going through a traditional press. Authors are expected to do the majority of the leg work. But when you’re writing for children, it’s especially important to be accessible. Be active in your local community. Volunteer to read at your local Independent bookstores and libraries. Always keep copies of your books on hand, because you never know when an opportunity will present itself. Create conversation among your fellow children’s authors. We recommend you join an author group or two, a place you can share meaningful advice. A fantastic staple in the children’s author community is the Society of Children’s Book Writers and Illustrators.

3. Use Your Newsletter

A newsletter is a great way to reach out directly to your readers. But it’s common knowledge our inboxes are overflowing. So how do you rise above the virtual sludge pile? Give your fans meaningful content. If you’re writing for children, then it’s often the parents you’re also reaching out to. Some great ideas to engage your fans are to create contests for the kids, like a fanart or coloring book contest. You can offer exclusive newsletter-member-only prizes. Offer something to the kids when their parents sign up for your newsletter, like a free short story or a coloring book page version of one of your illustrations. Use your creativity and make your content unique to your book.

 

 

here’s a great example of a children’s book themed newsletter

We hope you enjoyed this month’s marketing tips! Stay tuned for future posts on writing and marketing. Meanwhile, follow us on our Facebook page for more illustration and industry news.

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